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blueroll

Blueroll

The AI HACCP system for UK food businesses. Daily compliance, automated.

Pre-Seed · 2026 blueroll.app

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Problem

HACCP is run on paper. In 2026.

430,000+ UK food businesses are legally required to maintain daily HACCP records — most still do it with binders, biros and laminated FSA templates from 2008.

£10.4bn

Annual UK economic burden of foodborne illness

95,000

Overdue inspections, including 871 high-risk businesses

101

FSA allergen alerts last year — up from 64

20%

Of food-safety-officer posts in Scotland are vacant

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Solution

Pass every inspection.
Without the paperwork.

A digital HACCP system where AI does the boring parts.

015 SFBB templates from the FSA framework
02AI auto-fills the daily diary
0314 EU allergens tracked automatically
04Date-stamped PDF reports in one tap
05iOS, Android & web — built for the kitchen

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Why Now

Three forces converging in 2026.

Regulation, technology and economics all moved in the same direction this year.

Regulation

FSA crackdown

95,000 inspections backlogged post-pandemic; allergen alerts up 58% YoY; Natasha's Law enforcement intensifies — paper records no longer cut it.

Technology

AI for HACCP

Modern multimodal AI can now reliably auto-fill compliance diaries, classify hazards and parse ingredient labels. Two years ago this didn't work.

Economics

Margin squeeze

Hospitality margins are 4–6% and shrinking. Indie operators can't afford enterprise compliance pricing — they need a tool that starts with £1, not £4 a day.

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Market

£68M UK ARR opportunity.

Every food business in the UK is required by law to keep HACCP records. That's a captive audience, not a discretionary buyer.

TAM

£77MARR

430,000 UK food businesses required to keep HACCP records

SAM

£68MARR

380,000 independents underserved by enterprise tools

SOM

£3.4MARR

5% wedge in indie hospitality — cafés, restaurants, takeaways

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Product

The full HACCP day, on one phone.

A four-step daily workflow that fits in a kitchen pocket — opening to closing checks, automated.

01 — Open

Open

Daily diary opens with AI-suggested checks based on yesterday's data.

02 — Log

Log

Temps, cleaning, deliveries, allergens — tap or photo, AI fills the rest.

03 — Verify

Verify

AI flags missed checks, off-range temps and SFBB gaps before close.

04 — Send

Send

One-tap PDF to inspector. Date-stamped, audit-ready.

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Traction

Live on iOS, Android & Web.

Full HACCP system in production — diaries, allergens, audit reports — across every device a kitchen uses.

3

PLATFORMS LIVE

iOS on the App Store, Android on Google Play, and Web at blueroll.app — same data, every device.

5

SFBB TEMPLATES

FSA Safer Food Better Business framework, fully digitised and AI-assisted end-to-end.

£14.99

FLAT MONTHLY PRICE

2.5–4× cheaper than Trail and FoodDocs. No per-site, per-seat or enterprise tier.

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Business Model

Simple SaaS. No tiers, no surprises.

One price, every feature, every device. Designed for the indie operator who hates pricing pages.

£14.99/mo

Per restaurant. Cancel anytime via App Store.

Full daily HACCP diary
5 SFBB templates
14-allergen tracking
AI auto-fill & verification
Audit-ready PDF reports
iCloud sync across staff devices

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Competition

The only AI-native HACCP system for indies.

Incumbents target chains. Cheap tools skip AI. Blueroll sits in the gap.

Product	Price / site	Native iOS	AI HACCP	Target
Trail	£38+/mo	No	No	Chains (Wagamama, Costa)
FoodDocs	£59+/mo	No	No	Enterprise (EE)
SFBB+	£4.99/mo	No	No	Solo operators
Blueroll	£14.99/mo	Yes	Yes	Independent restaurants

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